Consumer Demand Profile
How Minnesotans consume cannabis: frequency, quantities, spending patterns, and preferred sources based on the OCM RDCOS demand study.
Use at Least Monthly
83%
of past-year consumers
Daily/Almost Daily
40%
of past-year consumers
Avg Monthly Quantity
24.77g
across all sources
Avg THC Potency
28%
self-reported
Home Cultivation
25%
cultivate at home
2
avg plants per grower
Home cultivation rates are similar to other adult-use states surveyed.
Purchasing Behavior
18 min
avg travel to purchase
$40
median monthly spend
12% traveled to another state to purchase (pre-rollout)
Spending Comparison
Minnesota Median
$40/mo
Adult-Use State Average
$75.5/mo
Minnesota consumers spend significantly less than the national average, likely due to lower legal market prices and competition from illicit sources.
Where Minnesotans Get Cannabis
Average grams obtained per month by source (pre-adult-use rollout)
Key insight: Dealers still represent the largest single source (17.6%), but legal and quasi-legal channels combined account for a majority of grams.
Product Usage Frequency
Average days used per month (MN vs National)
| Product | Minnesota | National |
|---|---|---|
| Flower | 11 days | 12 days |
| Edibles | 7 days | 7 days |
| Vapes | 8 days | 8 days |
| Concentrates | 5 days | 6 days |
Data Source: OCM Cannabis Market Size and Growth Study (RDCOS) (RDCOS Survey, 2024)