Consumer Demand Profile
How Minnesotans consume cannabis: frequency, quantities, spending patterns, and preferred sources based on the OCM RDCOS demand study.
Use at Least Monthly
83%
of past-year consumers
Daily/Almost Daily
40%
of past-year consumers
Avg Monthly Quantity
24.77g
across all sources
Avg THC Potency
28%
self-reported
Home Cultivation
25%
cultivate at home
2
avg plants per grower
Home cultivation rates are similar to other adult-use states surveyed.
Purchasing Behavior
18 min
avg travel to purchase
$40
median monthly spend
12% traveled to another state to purchase (pre-rollout)
Spending Comparison
Minnesota Median
$40/mo
Adult-Use State Average
$75.5/mo
Minnesota consumers spend significantly less than the national average, likely due to lower legal market prices and competition from illicit sources.
Where Minnesotans Get Cannabis
Average grams obtained per month by source (pre-adult-use rollout)
Key insight: Dealers still represent the largest single source (17.6%), but legal and quasi-legal channels combined account for a majority of grams.
Product Usage Frequency
Average days used per month (MN vs National)
| Product | Minnesota | National |
|---|---|---|
| Flower | 11 days | 12 days |
| Edibles | 7 days | 7 days |
| Vapes | 8 days | 8 days |
| Concentrates | 5 days | 6 days |
Data Source: OCM Cannabis Market Size and Growth Study (RDCOS) (RDCOS Survey, 2024)
How to use and cite this data
Charts should be read with their displayed period, unit, and update date. OCM sales and licensing data can be revised after initial publication. MN Cannabis Hub preserves verified monthly history, labels unavailable values instead of estimating them, and separates issued licenses from confirmed open storefronts. When citing a figure, include the month and source shown beside it.
- Minnesota OCM Cannabis Market Monitor
Official monthly sales, product, cultivation, and market measures.
Checked September 7, 2026
- Minnesota OCM business licenses
Official counts by license type. A license is not automatically an open storefront.
Checked September 7, 2026
- State of the Market reports
Monthly analysis that connects official figures with openings, legislation, and market context.
Checked September 7, 2026
- Editorial and corrections policy
Our sourcing hierarchy, corrections process, and treatment of estimates.
Checked September 7, 2026
Related research
- Cannabis use in Minnesota
How many Minnesotans use cannabis, by age, from federal and Minnesota Department of Health survey data, plus poison control calls by age group.
- Monthly sales
Minnesota adult-use and medical cannabis sales by month from the OCM Market Monitor, with a CSV download.